This Privacy Policy explains how Boohoo Group USA Inc. (“Boohoo“, “we“, “us” or “our”) collects, uses, and shares your personal information. This policy applies to your use of our website and mobile applications (collectively, our “Platform”).

Please read this policy carefully to understand our practices regarding your information and how we will treat it. If you do not agree with our policies and practices, do not use our Platform or give us your personal information. By using our Platform, registering an account, making a purchase or submitting your personal information to us, you agree to the terms of this Privacy Policy.

What We Collect and How We Use It

We want you to understand what personal information we collect about you, how we collect it, how that information is used and your choices regarding collection and uses. Our primary goals in collecting information are to improve our Platform, better serve your needs, enable certain functions or purposes such as purchases or communication, and to customize your shopping experiences with us.

Account Profile: If you register an account, we collect your name, email address, date of birth, location and phone number. We use this to create and manage your account, communicate with you, provide requested services, authenticate you, and thus allow use of Platform features like reviews.

Purchasing: To fulfill and process orders, we collect relevant information like your name, contact and delivery details, payment card number, security code and expiration date. We also receive information about your purchases and we use or store payment card information per applicable legal requirements.

Surveys: We may contact you to participate in surveys. If you participate, we will request certain information from you. We use such surveys to better understand you and improve our service and product offerings.

Contests: For certain contests we may collect information provided to enter and contact winners. We use this information to qualify entrants, carry out the contest, and promote winners if applicable.

Communication Preferences: We log email readership statistics and store communications preferences when you select channels or frequency. We use this to deliver communications according to your wishes.

Reviews: When you submit a review we collect that content, your name if provided, as well as date and time submitted and product purchased. We post reviews publicly to share users’ opinions with the community.

User Content: We may retain User Content you upload like product Q&A, fit details, photos, improvement ideas, social posts or participation in forums. We generally use such submissions to improve our products, site offerings and business operations.

Cookies and Tracking Technologies: As further detailed in our Cookie Policy, we collect certain information automatically via cookies, web beacons and similar tracking technologies. For example, this may include pages visited, online browsing behaviors, device type, geo-location information and referring URLs. We predominantly use this information to customize the shopping experience and perform analytics to improve our Platform.

Supplemental Information: On occasion we may supplement the personal information you provide with additional information from third party sources, which helps us maintain accuracy and provide better service. For example, we may enhance your contact details to enable communications about orders.

How We Share and Disclose Personal Information

We will only disclose your personal information as outlined here and internally according to our Access Control Policy. In particular, we DO NOT sell or rent your data to marketers or unaffiliated third parties.

Within Boohoo Group: We share your information among entities under common ownership and control of Boohoo Group PLC, such as other group websites, our distributors, administrators, subsidiaries and divisions, globally, per intra-group agreements. Thisallows consolidated view of users and is necessary to operate our global business.

With trusted service providers: We use third parties to help operate our business and Platform, such as order fulfillment, payment processing, marketing services, analytics services, sales support, product improvement ideation, shipping vendors, contest and sweepstakes administration, IT vendors and security providers. They only access personal information required for their function, by contract.

To enable shopping features: Where you choose to use integrated third-party services like PayPal or ShopPay that simplify your shopping experience, we share details needed for that interoperation.

For legal reasons or protection: We may preserve or disclose personal information about you to comply with legal process, applicable laws, contractual obligations or governmental requests; enforce our agreements and policies; prevent financial loss or legal liability; protect Boohoo, our users or the public from harm; or if we reasonably believe disclosure is necessary or appropriate in connection with an investigation or resolve disputes regarding use of the Platform.

Business transfer: In the unlikely event we go through a business transition like a merger, acquisition, reorganization, bankruptcy, or other sale of some or all of our assets, we expect user information to be transferred as a business asset. We will provide notice via prominent notice on our Platform of any such change in ownership or control of personal information, as well as any choices you may have regarding your data.

Aggregated or Anonymized Information: We may also share information about users in an aggregated or otherwise anonymized form which is not able to directly identify you. We may use such aggregated information for a variety of purposes or share with others to help improve products and services.

Third-Party Partners and Integrations

Keep in mind that third-party services integrated into our Platform may also collect other personal information from you. For example, third parties may set unique cookies or employ other tracking technologies. Additionally, the manner your mobile device interacts with third-party apps is governed by privacy practices of those third parties. We encourage you to learn about third parties’ privacy practices before connecting applications or otherwise providing information to them.

Security Safeguards

We employ reasonable administrative, technical and physical measures designed to safeguard information in our custody and control against theft, loss and unauthorized use, access or disclosure. Examples of our security controls include encryption, firewalls, secured facilities and authentication procedures. However, no security is impenetrable so we cannot and do not guarantee the security of our systems or databases, nor can we always guarantee that information supplied by users may not be accessed, disclosed, altered or destroyed by unauthorized persons.

Your Information Choices & Rights

We offer certain choices about how we communicate with you and handle your personal information. In particular, we provide mechanisms so you can:

You also have rights under certain conditions to request restrictions on processing of personal information, object to processing, portability of electronically-provided data that we process automatically pursuant to your consent or contract performance, and lodge complaints with your data protection authority regarding our privacy practices. Note, however, that certain information may be exempt from these requests in some circumstances, based on legal exemptions or legitimate overriding business reasons.

To make a rights request please contact our Data Protection Officer via email at We will consider each legitimate request and respond within a reasonable time period per data protection laws.

Children Under Age 16

Boohoo is proud to offer family-friendly products. However, our Platform is not designed for, targeted at or intended for use by children under age 16. We do not knowingly collect personal information from children under age 16 without obtaining parental consent. If you are the parent of a child under 16 and believe they have disclosed information without your consent, please contact us promptly so we can delete or anonymize the data.

International Transfers of Personal Information

We collect information globally and primarily store and process data in the United Kingdom and United States. As such, we transfer your data to those recipient countries. Data protection laws may differ from your country of origin, but we have safeguards in place intended to give adequate protection for transfers as required by applicable law. Please contact if you would like further information regarding safeguards for data transfers.

Changes to this Privacy Policy

We may change this Privacy Policy from time to time. If we make changes, the revised policy will be posted on the Platform with a new “Last Updated” date. We recommend you revisit this policy periodically. Changes become effective no sooner than fourteen (14) days after posting. If you continue to use our Platform after a change, that signifies your consent to the changes.